If you're here, it's because my brand spanking-new website is now live and oh, how terrifying and wonderful is that.
I mentioned this before in my Best Of post, but 2016 was a lot. Out of that lot came a new-found resolve on my part to finally figure out how to be completely and utterly content with my business. A couple of you who actually know me probably snorted just now, because I'm literally never content. I'm always moving, always fixing, always looking for things to improve, always wondering what I could do better. Sometimes, that's good. I think especially in regards to my clients it's a good thing, because that's one area where I never want to become complacent. But I also had to acknowledge that a constant seeking of improvement shouldn't necessarily always be accompanied by a begrudging feeling of being unsettled. You're allowed to be a work in progress and a work of art at the same time. I, personally, felt like a work in progress that a high school student had slid in the back shelf in the closet of the art room because they were too impatient to wait for the oil paint to dry so I got covered in dust and a few bugs.
So I decided I needed to be happy with my brand. I spent a good six months going back and forth with logos, brand vibes, website layouts, and I was never thrilled with any of them. None of it felt like me, but I didn't know what me looked like.
I'm going to spare you the cheesy epiphany about changing my business name to my actual name and all that. You understand. The point is, after I changed the name (and after three appeals to get Facebook to change it, including a stern e-mail in which I pointed out that it's my actual legal name) and started thinking about it in terms of just me instead of this faceless entity, everything else made sense. My logo came together in a day and I loved it. My website was suddenly exactly what I wanted all along. I knew everything I wanted to say and I knew what I wanted my clients to know about me. So here it is.
Hi. I'm Elli McGuire, and I'm a wedding and lifestyle photographer.
I like candids. I like weird couples. I like couples who are crazy about each other. I like alternative venues, wedding cakes shaped like guitars or other miscellaneous objects, dogs being the best man and maid of honor, going off the beaten path for the perfect photo, and doing your wedding exactly how you want it. Sometimes that's traditional, sometimes it isn't. But let it be unapologetically and blissfully you.
I'm there to have an adventure with you and document the next stage of yours. I show up on your wedding day ready to have a great time and to find every single little beautiful moment you may have missed otherwise. I also love getting to know my clients. You have to spend a lot of time with me, and I'm here to capture the real you on camera; it's a lot easier if we get along! I promise I'll never, ever make you say cheese.
All that to say, I wanna meet ya. Let's grab coffee or Skype and talk about your big day. I want to hear about how excited you are, what parts of it you're the most proud of, the cool centerpieces you're putting together, and the bowtie I secretly hope your dog is going to wear. I'm beyond excited about my 2017 couples, and I hope you are too.
On top of rolling out this new brand, I'm also thrilled to announce that I'm now offering packages specifically for small business photography. This will work a little bit like a lifestyle shoot, but it revolves around your business and the products you create. I'll be there to capture the process, the passion, and probably some of the frustration that inevitably follows being a small business owner. But the point is that I'll also capture how incredibly worth it it is. Some examples are up in my portfolio, so go have a peek and drop me a line if you're interested! I'm completely thrilled to be working with some really cool people this year in this new venture, from a jewelry designer to a barista and even a massage therapist.
Cool things are happening in 2017, and I'm so humbled, warm and fuzzy over the fact that this continues to be my daily life. Thank you all for sticking along with Due West Photography this far, and I hope you'll continue along this really weird and awesome adventure with me.
(and a huuuge thank you to Amy Ellis for being up for some last-minute shots of me frolicking in the woods. <3)